Tuesday, May 24, 2011

Bad Punctuation Keeps Me Up at Night

The inevitable backlash to the energy drink craze has arrived: relaxation drinks. But Dream Water's proofreader must have been a little too relaxed when reading this ad that I spotted at the Park Street T station.


In case you can't read the smallish font on this photo, don't is missing an apostrophe in the headline.

I'm going to have nightmares.

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6 comments:

  1. AnonymousMay 24, 2011 at 11:57 AM

    And "16 hour" should by hyphenated. What a mess!

    ReplyDelete
  2. BeckyMay 24, 2011 at 12:00 PM

    Good point!

    ReplyDelete
  3. Title LoansMay 24, 2011 at 1:33 PM

    Also, it's Walgreen's not Walgreens! What lazy, lazy marketers. How do you miss so many errors of the same problem? After all, the apostrophe key is right next to enter!

    Sara

    ReplyDelete
  4. BeckyMay 24, 2011 at 1:40 PM

    Actually Walgreens shouldn't have an apostrophe in it.

    ReplyDelete
  5. AnonymousMay 27, 2011 at 6:06 PM

    My favourite example of repunctuation:

    Private
    No
    Swimming
    allowed

    becomes

    Private?
    No!
    Swimming
    allowed

    Keep up the good work - Lucy

    ReplyDelete
  6. girodimoJuly 7, 2011 at 8:17 PM

    yes, this ad lacks punctuation and it’s all in caps. but unlike the other ads, the editor of this one was aware of it. if i had to criticize this ad i would say it's missing its dreamy quality. perhaps the lack of punctuation is causing the nightmare. hehe

    ReplyDelete