Thursday, June 5, 2008

Quotation Marks Are "Hot"

I have no idea why, but I have a subscription to US Weekly. I came home from work one day a few months ago and found it in my mailbox. I've never received a bill, and the magazines continue to arrive every week. It's a pretty terrible publication, but I contribute to people's workouts by donating my copies to the gym. The writing style is extremely cheesy, but it contains surprisingly few errors. This ad, on the other hand, is horrifying in many ways:

I'm pretty sure that the designers are using quotation marks to denote emphasis here, but it appears that they are questioning the pictured woman's hotness. And actually.... Well, I'll leave that up to you guys to decide.

For other questionable quotation marks, check out The Blog of Unnecessary Quotation Marks.


wldrpretnd said...

I assume it is just an allusion to the paris hilton catchphrase "that's hot." Although people referring to Paris Hilton without irony or distaste probably don't know the word allusion. But still.

Becky said...

Hmmm.... I never thought of it that way, but perhaps you're right!