Tuesday, May 24, 2011

Bad Punctuation Keeps Me Up at Night

The inevitable backlash to the energy drink craze has arrived: relaxation drinks. But Dream Water's proofreader must have been a little too relaxed when reading this ad that I spotted at the Park Street T station.


In case you can't read the smallish font on this photo, don't is missing an apostrophe in the headline.

I'm going to have nightmares.

6 comments:

Anonymous said...

And "16 hour" should by hyphenated. What a mess!

Becky said...

Good point!

Title Loans said...

Also, it's Walgreen's not Walgreens! What lazy, lazy marketers. How do you miss so many errors of the same problem? After all, the apostrophe key is right next to enter!

Sara

Becky said...

Actually Walgreens shouldn't have an apostrophe in it.

Anonymous said...

My favourite example of repunctuation:

Private
No
Swimming
allowed

becomes

Private?
No!
Swimming
allowed

Keep up the good work - Lucy

girodimo said...

yes, this ad lacks punctuation and it’s all in caps. but unlike the other ads, the editor of this one was aware of it. if i had to criticize this ad i would say it's missing its dreamy quality. perhaps the lack of punctuation is causing the nightmare. hehe