Wednesday, June 10, 2009

Lloyds Not Destined for Greatness

Paul wrote in to inform us that Lloyds TSB committed an apostrophe catastrophe in the documents that accompany its Term Deposit accounts. You can see it online, under Reinvestment, and on the hard copy that Paul received in the mail and photographed for us.


The apostrophe after days is unnecessary and wrong. But what can we expect from a company that is missing an apostrophe in its own name?* To quote Say Anything, "Lloyd, Lloyd, all null and void..."

Cheers, Paul! You're a smart investor, and you have a keen eye for punctuation.

___________
* According to my Internet research, this institution was called Lloyds' Bank until 1889 when they it dropped the apostrophe.

5 comments:

Melissa (from Idaho) said...

Yikes!

It's entirely possible that the company removed the apostrophe from its name on purpose. My other half works for Albertsons. I wondered about the apostrophe, and come to find out they used to have one in there, but people got confused (not sure how, but they did), so the company officially removed it.

I think I'd rather see a company remove it than have it abused, though.

Becky said...

I don't think that a company should use bad punctuation just because many people don't know how to use proper punctuation.

Paul T said...

You could argue that the bank no longer belongs to the Lloyds, it is a owned by shareholders* but they kept the name "Lloyds Bank" but it is no longer "Lloyds' Bank"

(* Actually a large wedge of it os owned by the government, but that is a different rant.)

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