Monday, June 21, 2010

Starbuck Is and Walgreen Is

David sent in a screenshot from the Chicago Tribune that contains two apostrophe catastrophes. Neither Starbucks nor Walgreens should have apostrophes in their name.


Not only are both chains ubiquitous, there's an image of a Walgreens sign (without an apostrophe) right above the headline. That's just sloppy journalism.

Thanks, David!

3 comments:

Brian said...

One of the ads in the RSS feed was for "Local Starbuck's Coffee". Another one said "Walgreen Stores". Leaving the "s" off avoids the problem, right? ;-)

Becky said...

Technically, it is "The Walgreen Company," so the second one might be OK. I was actually working on something related to Walgreens for my job recently.

Anonymous said...

It was the corporate brander of Starbuck's who was sloppy, not the journalist. There should be an apostrophe. Unless Starbucks is a plural, that is.