Friday, January 29, 2010

A Little Too Much Two-Buck Chuck

For me, the best apostrophe catastrophes are those committed by entities I don't like. I love to point out the flaws of Coors Light, the Lakers, or Valentine's Day, but I feel a little bit guilty posting punctuation errors from places I admire. Case in point: Trader Joe's. Oh how I love your cheap wine and prepared ethnic meals, but what is the deal with these two apostrophe catastrophes that you have in your Coolidge Corner (Brookline) store?


That's wicked bad.


Trader Joe's, I love you, but you need to employ some proofreaders in your stores.

3 comments:

KristyD said...

Hahaha... I used to be a sign artist at that Trader Joe's. I recognize the handwriting of the artists who made those. Next time I'm in the store, I'll give 'em a hard time about it. :)

Becky said...

Are you serious?!?! That is such a coincidence!!! It's a nice TJ's! I normally go to the one on Mem Drive, but I happened to be driving on Beacon St. and noticed the catastrophe, so I stopped. I am addicted to the frozen blueberries. I put them in yogurt with cereal every morning.

KristyD said...

Also addicted to the frozen blueberries... and raspberries... and mango... and, well, the whole store, really.